When creating your website, it is very easy to get lost in the fluff of building it. A lot of new business owners get absorbed in the appearance. Let me be clear, the look of your website is important, but it should be more than just an online brochure for your business. It’s the perfect opportunity to sell products and services directly to your customer 24 hours a day. To effectively make money with your website, there are several things that must incorporate to make this process work smoothly.

 These are five things you need to make money with your website.

1. Sales Funnel

A sales funnel is a series of steps your website will take your customers through to encourage them to take immediate action to buy or take advantage of your offer. This process helps your new potential customer complete their transaction using your website with a simple to use three-to-four-step process.

An effective sales funnel should start with an ad or “opt-in incentive.” Once the potential customers have decided to take advantage of the offer, they will be redirected to a landing page on your website. This landing page should be clean, simple to use, and straight to the point. This page is not the home page, but a separate sales page (not your home page) that provides them with an offer. This landing page should include an action button prompting new visitors to “sign-up now,” “redeem offer,” or “learn more.” Once your potential customer clicks this button, it will lead them to a sign-up form. The form will require the visitor to type in their contact information such as their name, email address, and/or phone number. Capturing their contact information is the most important part of your sales funnel. With this information, you can now follow up with these customers and retarget them with other forms of online marketing strategies. The third step in a sales funnel is the actual offer. On this page, it is important to deliver on whatever you promised.

The beauty of an effective sales funnel inside your website is you can literally turn your website into a money-making machine.  By driving traffic through your sales funnel you will generate leads, build your email list, make direct offers that encourage action, and increase sales.

2. Customizable theme:

Picking the right theme not only affects the way your website looks, but it also affects how it functions. Your theme needs to be adjusted as your business grows. Programs such as thrive themes incorporated into WordPress allows you to have a fully customized website that can be updated with membership areas, merchant services, sales funnels, scheduling services and much more. A system like thrive themes allows you to add products and services directly into your website with only a few small adjustments.

3. Data Tracker:

Understanding the data and statistics of your business is essential to growing your business online and making sales. Tracking the number of visitors to your website, the pages they are visiting, and how long they stay on your site is critical when making money with your website. Tracking this data helps you to understand the effectiveness of your sales funnel. Being able to track this information will provide insight into what your website visitors like and what they are ignoring. Tracking this data is also important when testing your marketing strategies and introducing a new product or service. A free tool called Google Analytics is perfect for tracking this information.

4. Search Engine Optimization (SEO) Plug-in:

Having an effective SEO system in place will make it easy and cost effective to market online. Installing an SEO plug-in to your website will help to optimize all of your blog posts and content making it “searchable” by Google and other search engines. Boosting your rank on Google will bring new visitors to your website with free traffic. There is a great WordPress plug-in called Yoast SEO. This plug-in will help you master SEO and linking keywords and phrases to your website. Ensuring your website is optimized correctly helps make it easier for potential customers to find your website when they are ready to buy.

5. Merchant Services:

In order to accept payments on your website, you must have merchant services incorporated into the site. Merchant services are essential to making it easy to sell directly to your customers within your website. This will help to boost sales by allowing customers to act immediately. Being able to capture your potential customer when they are ready is the key to make money with your website.